The Fear Transformation Framework: Learn How To Shape Fear Into A Beneficial Force

Friday, February 23, 2024

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The Fear Transformation Framework: Learn How To Shape Fear Into A Beneficial Force

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The Birth of Bravery

I was sweating more that I should that night. The room was cold. My knees felt weak. Like they might buckled any minute under the weight of fear as I stood before an unfamiliar audience. I was half-a-world away from my family, ready to present an idea that could make or break my career. In that moment of vulnerability, the idea hit me. I realized that fear could be anything I defined it as. it was not a violent predator waiting to take it’s fill of me, it wasn’t the chill I got, nor was it the pit in my stomach. It was me - I had allowed it in. I realized that I was permitting myself to be controlled by it. It had become a towering wall standing between me and my future, my vision, everything that was important to me, all that I had ever dreamt could be good in my life.

Once I realized it was me the whole time and that I had the power to further define what fear looked like in my life. When I realized that fear would take any shape I gave it - it became a gate… no. No, no - it was more than that. I thought for longer than I should have but then it hit me. Fear, is a rocket! Instead of holding me back, I can ride it to the moon! instead of run from it, I can embrace it and harness its incredible force. It was from the ashes of my fear, the Fear Transformation Framework was forged, a system that would help not just me but countless individuals step into the arena of their fears and emerge victorious.

What Lies Beyond Fear

The Fear Transformation Framework isn't about eradicating fear;

Without fear, life is boring, lifeless, meaningless.

“Fear is your deepest unmet appetites, avoid them and your soul will starve.” - Matt Mental Sovereignty (https://twitter.com/sovereigntylea1/status/1585960067047661568)

Think back to any goal you’ve ever set and eventually achieved. Can you remember what the goal was?

When I think back, I can’t remember most goals that I’ve set and achieved. For those that I do remember, they are typically those that I failed to complete.

Did that sound a similar experience for you?

Isn’t that strange? When I look back, at some of the successes I’ve had in my life, I occasionally remember those high points but the feeling I expected when I originally created the goal never came to be.

Consider that again - I dreamt of something bigger than myself, I got it, and the feeling I dreamt about never came.

People think:

  • “if I just had more money, all my problems would go away”.
  • or - “if I just had this car, everything would be fine again.”
  • “If I just had that job at this company or that, I would have everything I wanted.”

The issue is that whatever we want, once we have it, it’s never enough.

​I know I’ve told myself that way too many times but then when I get to that point, what do I reward myself with?

  • “Oh! what about that other car?”
  • “What about working with that other company?”
  • “What about making all of that other money?”
  • “I didn’t get the ‘exact’ one I wanted”
  • “I didn’t get the highest level I was aiming for…”
  • “Well… It wasn’t really what I wanted”

Looking back through all of the successes you’ve had, what do you remember more? The success or the failures?

The failures right? Walking forward into all that you feared and coming out the other side as an improved version of yourself?

Being changed for the better because you walked through while you were still afraid.

You know what that’s called? Bravery.

Looking back, Bravery doesn't look like much.

But it takes a lot of guts to pull off the real live action of taking brave action while being scared to do something.

Here's something that might help next time when your staring down something you're afraid of doing.

Consider this, how many times did the level of fear you felt before doing something actually live up to your expectations?

Another way to say that: When you thought about doing something, you felt scared, like you didn’t want to do it. You were afraid that something might happen and negatively affect you.

When you actually did the thing you were scared to do, how many times did the things you were scared of happening actually happen to the extent that you were afraid of?

10 out of 10 times? (nope)

5 of 10? (not a chance)

0 of 10? (yes)

The fear of doing something is always worse than the actual results you get.

It's always scarier before you do what you're afraid of doing.

Alex Hormozi says, “Fear is a mile wide but an inch deep.” (https://www.tiktok.com/@ahormozi/video/7331568906932440363)

If you walk up to a problem and you feel scared, feel like you don’t want to do it, you want to run away, feel like your going to drown if you walk into it. Stop for a second and ask yourself this question: “what’s the worst that’s going to happen if I go through with it?”

it might feel like a lot things could go bad for you before walking into the thing your afraid of, but once you’re in there, you’ll notice that not a whole lot is actually going on.

sure you might get a little wet… just keep walking through.

you’ll notice that you can keep walking and not get hurt.

You’re good!

“Fear is confirmation.” - Tyler Lindell

This is the way you *should* be moving.

If you feel afraid, then this is the direction you need to be heading.

“Risks are what foster growth. Follow your fear, and get what you want.” - WealthDuck (https://twitter.com/wealthduck/status/1592132280360714240)

If there’s risk, and there always is, look for ways to downsize the risks.

it's about harnessing fear to see how far you can go. And it will take you much farther then you could ever expect.

The Fear Transformation Framework is a strategy that transforms the energy of fear into a propelling force towards success. This framework is the mission for those who are tired of being hindered by their own apprehensions. It's for the brave souls who are ready to embrace the challenge, to turn their back on their past of being afraid and to walk confidently towards the future they deserve. This is for you if you’re ready to harness the force of fear and ride it to the moon!

The 8 Steps to Harnessing Fear

  • Acknowledge: Recognize and accept your fear. It is not your enemy but a signal pointing to what truly matters to you.

  • Understand: Dive into the origins of your fear. Is it a past experience, a deep-seated belief, or an uncertainty about the future?

  • Prepare: Arm yourself with knowledge about what you're facing. Fear loses its grip in the light of understanding. If there is risk, ask yourself questions of:​

    - how can I reduce this risk?

    - how can I shift risk?

    - how can I do this and protect against the risk?

  • Strategy: Develop a plan of action. Break down your challenge into manageable steps.

  • Support: Surround yourself with a community or a mentor. You don't have to face your battles alone.

  • Act: Take the first step, no matter how small. Action is the greatest weapon against fear. It’s also the only way to put it to work for you.

  • Reflect: After each step, reflect on what you've learned and how far you've come. Write it down, share the small victories with someone. (this can be a great social media post! People love hearing about hope)

  • Persist: Keep pushing forward. Fear may not completely disappear, but with each stride, you'll become stronger.

The framework works!

The Fear Transformation Framework has been the cornerstone for many who have dared to dream despite their doubts.

  • Take Sarah, a young entrepreneur who felt paralyzed at the thought of launching her email marketing startup.

    She was scared because her parents wanted her to go to school and get a job in the medical field. She didn't want to have to tell them that she would be doing something else instead. Her parents didn't think entrepreneurship was a very promising route in life. In fact, they had started a business of their own before they had Sarah.

    They lost everything in a fire during a brief time when their insurance was inactive. They lost everything and were unable to get anything in return. They were scared for Sarah and didn't want her to face the same pain that they did. Through the Fear Transformation Framework, Sarah tackled each of her fears systematically, turning her once-distant dream into a thriving business.

    She acknowledged her own fears of telling her parents, she helped them acknowledge their own fears of tragic loss and, together, they decided on a plan of action that would allow her to, both, move forward on her dreams of entrepreneurship as well as establish a fallback strategy if things didn't go as planned to help relive her parents reluctant tendencies.

  • Or consider Michael, a professional stock trader. He’s quoted stating: “Fear is the #1 killer for traders. For me-fear leads to outcome based trading, trading my P&L not my process.” He recognized that process is what creates wins and that allowing our fear to guide us incorrectly, we lose our focus, we lose our ability to reasons about our problems with a clear head. Instead, we focus on the outcomes and by doing that, we lose, we fail.

    Having a proven process (such as The Fear Transformation Framework) to move forward in the face of fear, we utilize it’s powerful force to drive us towards the success we aim for instead of away from it.
    (I don’t know his real name but here’s his quote: https://twitter.com/paxtrader777/status/1404064975518408705)

A New Vehicle for Success

This framework is a proven vehicle that has helped many navigate beyond the veil of fear into the light of success. Unlike any other, it has enabled individuals to turn their guaranteed losses into surprising wins.

Through embracing the Fear Transformation Framework, you're not just overcoming fear. You're opening yourself up to a journey. One that will unlock new doors, reveal your hidden strengths, and lead you to a life where fear is no longer the challenger of your dreams, but, instead, the fuel that propels them. Join the ranks of those who have used this framework to break through barriers and claim the success they've unwittingly been capable of achieving all along. Let your story be the next sign of hope for those still trapped in the gravity of fear

These Are Sent Out Each Week In Our Newsletter

Join our newsletter for marketing secrets every week that will transform your business, elevate sales, and create loyal customers. Apply each of our tips and see your business change forever!

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Hi, I Am Tyler Lindell

Founder of ASDF

My team and I write about Marketing, Offers, Leads, Sales, Finance, Growth, Strategy, Tactics, Revenue Growth, Lean Teams, Partnerships, JVs, Leverage, Frameworks, Mental Models, Principals, Tools.

I have a deep technical background and love the outdoors. Occasionally, these tend to find their way into my writing as well.