low cost, high impact



thank you cards for everyone at the events (including teams doing sound, lights, service, doors, everything)



should be a simple, "thanks for putting on the event"



find ways to help people have a good day




write a hand written card to say thank you (use for lead gen)





top of mind awareness - how to be top of mind


time, energy, effort to use Jay's thinking





create 1hr / week min to think through implement Jay's methods



if you share your notes to your audience, you become preeminent.





if you do the 1hr/week you get 52 hours per year of thinking that competitors do not



be ready for people to rip your stuff off and claim it as their own w/o giving you credit. it's okay. it's expected and necessary. just come up with more.


always get people to give you feedback.



make an intention for what you're going to do. what is the output your wanting from this?



Can you put a theme to each week?



Scott has 3k YT videos - he can come up with ideas off any single sentence





what do you expect to change in your marketplace?


"breakthroughs - they do not come from your industry"



idea generation:


- put all ideas in here (in the queue)





how do you go forward if you don't know which direction you're facing



Ask business owners for the "nickel tour" see how things work in the back end


Identify weaknesses in your business -
  sticky notes:
    - start w/ a process in your business.
    - what happens next? 
    - what's next?
    - what's next?

where are you from 1 - 10 on each of those?

(bonus: ask someone else to rate you)


these are the biggest opportunites to grow in your business.





how are you with your sales, follow-up, follow-through, marketing, interactions, delivery, optimize?



investing in becoming preeminent - this will be true when people want to know more about you. Can I borrow some thing from you, your copy, your page, can I steal that from you? 


If people immitate you, don't sweat it. It's going to happen and you should expect it.  don't worry about it though, you can come up with ideas faster than them.


1) If you / we ask for something, please explain the reason so the person can understand your motives.

2) Scraps ideas, A good chef wastes nothing, so the bones go into the stock and or the vegetable offcuts also go into the stock... sawdust is used to create plywood and other furniture. This is a useful thing to help clients with or to do in your own business for yourself... Its what Jay calls the LOW HANGING FRUIT and it goes straight to the bottom line as profits and or immeadiately saves costs



client base are pools of people,

do you know where your pool of people shops?

can you add 3 - 5 optional marketing questions to any questionaires you send to clients? 

"if I can send you a gift card to anywhere, where would it be?"


If there is anything that comes up that seems like they cost too much money or too much time, put on the breaks and think, how else can I do this differently?



low risk - high yield



"action is always the answer - It doesn't have to be big"

"big doors swing on small hinges"