How to fail at goals but still win

Wednesday, June 12, 2024

Primary Blog/Personal Development in Business/How to fail at goals but still win

99% of people failing to achieve their dreams and goals. But is it so bad?

I recently had a session where I was thinking through this myself and came to a conclusion that was much more nuanced than I'd ever considered before about those goals that I've not achieved.

I wonder how many experience this:

I've subscribed to the idea that bigger dreams and goals is the way to unlock those impossible things and turn them into possible.

back in the day, google used to say to their employees, something along the lines of: "60% of impossible is better than 100% of the possible"

for instance: If I want to make a big change in my life, be money, resources, assets, milestones, locations - what I do is set a goal that's well beyond that target.

for easy numbers, let's say I want to make 1k this week. I might make it 10x or 100x that.

the key? it's gotta be something that get's me a little tight in the chest and somewhat anxious but not to the point of so scared I'm not going to do something about it but instead just freeze up.

I'm almost certain to not hit my stated target. now I wish that I could and can plan out the steps to take me from where I am to get to where I want to be.

coming up with the small steps between is how I define the process underlying the goal and setting leading indicators on what I should be tracking for my inputs is how I start making progress towards my goal.

That's how I've ended up doing some of the things I've enjoyed most in terms of accomplishments.

But the places I've been and the things I've accomplished have not necessarily been the original goal.

They have instead been new opportunities that I would have never been aware of had I not been aiming at my oversized targets.

That's how I got into Tesla originally, how I got to work on a hyperloop competition at SpaceX, how I've had the opportunity to pitch multi-million dollar projects, build relationships with investors, entrepreneurs, and executives at large public and private companies.

all of these things I've been able to see and do are exceedingly well beyond what I could have imagined originally.

hindsight being 20/20, and foresight being as dark and foggy as it is, if we plant a beacon into the future, we can see that light and start feeling our way toward it. there's no telling what troubles we might face but also, no way to know what treasure we'll find along the way or what interesting opportunities we'll find along our journey.

when my goals are well beyond what I can imagine, the amazing things I uncover along the way have been both incredible to experience and unimaginable to think that I could have planned any of that myself.

but if I had known about those opportunities from the beginning, I may have felt intimidated by them and never went for them in the first place. maybe feeling like I was not worth those successes.

coming across them while aiming at something so much bigger and intimidating though, they seem and feel reasonable. They appear to be something expected and acceptable.

so aiming at the giants and failing to achieve those mountainous goals may not be so bad after all if you're satisfied by the experiences and outcomes along the way.

maybe that's what they mean by "enjoy the journey"

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Hi, I Am Tyler Lindell

Founder of ASDF

My team and I write about Marketing, Offers, Leads, Sales, Finance, Growth, Strategy, Tactics, Revenue Growth, Lean Teams, Partnerships, JVs, Leverage, Frameworks, Mental Models, Principals, Tools.

I have a deep technical background and love the outdoors. Occasionally, these tend to find their way into my writing as well.