Most companies use inbound marketing to attract customers but, now, equipped with the knowledge you'll gain from Beyond Code, you'll have the ability to have an integrated approach where you can manage both inbound as well as outbound without the trouble of figuring it all out on your own.
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​in fact, this book is the first step in understanding a system that I've created called "EaseUp"! While life seems great from the outside looking in on business and entrepreneuerships, I noticed that there's a lot more work, time, energy, effort, attention, and capital than I originally expected when I started getting into founding companies. This lead me to sleepless nights, stress, poor eating, investing all into a failing business while missing out on the years of saving I should have been doing at the same time - in short, I was neglecting my body, my mind, my family, my financial future, and everything that has substance in life.
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​I was burning myself into the ground while grinding on my businesses instead of allowing myself to enjoy the parts of life that have a long-term meaning to the overall quality, fulfillment, and enjoyment of people, health, and experiences all in the exchange for a dream of personal wealth beyond all imagination.
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​It's meaningless without the people
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​It's empty when the money is there but body is not able to enjoy it
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​Building a successful business is about money at first but after a while it comes down to more than just numbers. It's actually meant to be used to get more out of life through experiences, building more; but not just for one's self, for building community, relationships, our body, our mind, and those same things for people we love.
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​Money has no value until it's exchanged for something else.
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 "EaseUp" is a system to ensure that both business and life can grow sustainably.
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​Beyond Code: The Integrated Approach to Marketing in a Tech-Dominated World is the first step in building that integrated system focusing first on business growth through creating direct inputs that can be dialed, scaled, and pulled on to dictate how much growth we have or don't have.

This book, and outbound marketing in general, are the keys to controlling and proactively growing business in the exact and targeted way we determine so we can participate in the parts of life that have even greater meaning beyond numbers with an active, present mind, healthy body, and with people we love.